![]() ![]() ![]() Most of the time, enterprises optimize their functional silos, making sure that each team is working as efficiently as possible. It always, without exception, uncovers some significant aha moments for the organization. Journey mapping is the ideal way to do this. Once you have a clear understanding of who your ideal customers are, what they care about, and how they act, vet that against how they experience your organization across your buying, onboarding and servicing journeys. Your buyer personas can form the basis of your ideal customer profile or ICP. What do they buy? How do they use the product? What is the next service that they use? How often do they use it? And in what situations?īy understanding the unique characteristics of different customer segments, you can learn what your most profitable, loyal customers do, and seek lookalike customers who want and need similar things.
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